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February 28, 2010

In Googled:  The End of the World as We Know It, by Ken Auletta, which gives a inside look at the number one website in the world, Google.  There are several reoccurring themes which are the following:

  • Where the founders are arrogant or innocent?
  • Google is getting too big, too quickly
  • Google is tap dancing on the line of privacy & security
  • Vast amount of Google applications

Critics have many things to say about Google, such as the security and privacy issues of housing sensitive data information that is collected from users.  However, any search engine collects data on users, not to use it or sell to advertisers but anything a user do on the Internet can be tracked.  So people should exercise the motto:  “Don’t do anything you’ll regret later”.

But I believe Google critics or “frienemies”(quoted from the book) main concern is how did these two young guys build this digital culture creating a great deal of wealth in such a short period of time?  Many of their critics are in industries where they have been attacked by the digital age and can’t wrap their heads on how to make their industries thrive on the Web.

Is there anyone that can compete with Google?

From the book:

This could pose a threat to Google, for although it has a broader base of data, social networks like Facebook, Twitter, Ning, or LinkedIn retain more in-depth information about individuals and their community of friends.  A familiar brand name like Amazon could also pose a challenge, “What happens if people searching for a product go right to Amazon and not to Google?” asked an important Google adviser.

Even though Google started as a search engine and now can be consider as a media company, they really haven’t had that much success in the social networking realm.

Google created Google Buzz launched date February 9th, 2010.

According to the Google Buzz blog:

Google Buzz is a new way to start conversations about the things you find interesting. It’s built right into Gmail, so you don’t have to peck out an entirely new set of friends from scratch — it just works. If you think about it, there’s always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most. We focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don’t have to use different tools to share with different audiences).

Many people are talking about what is the purpose of Google Buzz?  And why should I use this tool instead of using Facebook.  I don’t think there was a great deal of thought about Google Buzz especially if it’s supposed to compete with Facebook.  So I would like to see how this tool is going to work.  Right now, I went to my Gmail settings and turn the tool off; I haven’t found any use of it.

Google has so many wonder applications such as Google Earth, which has a clear defined purpose.  So I was surprised and disappointed with Google Buzz.

Of course, Google is known to throw an application out there to the public, then correct the problems…so we’ll see!!!

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